The way consumers search for information is undergoing one of its most significant transformations in decades. Traditional search engine optimization (SEO) remains an important component of digital marketing strategy, but the rapid growth of generative AI, answer engines, conversational search and AI-powered platforms is fundamentally changing how consumers discover brands, products, services and information.

Our panelists will examine:

• The evolving search landscape and what marketers need to understand about SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO) and emerging approaches to AI-driven search and discovery.
• How consumer search behaviors are changing, how organizations are adapting their content and digital strategies and which traditional search practices remain relevant as new technologies and platforms gain influence.
• The strategic implications for marketers, including content development, brand visibility, authority and credibility, measurement and the growing challenge of reaching consumers when an AI-generated answer may replace a traditional website visit or search-engine click.
• What may come next, and the skills marketers and emerging professionals will need to remain effective as search continues to evolve.

Join us for an insightful discussion about the evolution of search strategy.