Join the Fox School of Business on Tuesday, May 19th, for an opportunity to preview the online classroom experience of its MS Digital Marketing program. Professor Rebecca “Becca” Smith, Assistant Professor of Practice with the Marketing Department, will be covering an introduction to digital advertising and how AI’s disruptive potential must be addressed when executing distinct types of marketing initiatives.

This demo class for the Fox M.S. Digital Marketing program explores the strategic role of channels across the funnel, from demand creation to demand capture. Designed for learners of all backgrounds, this session introduces a clear, end-to-end framework for understanding how marketing works in practice. You’ll gain insight into channel selection, audience engagement, and performance measurement, while seeing how emerging tools like AI enhance, rather than replace strategic thinking. Get a preview of the analytical and practical skills you’ll build in a master’s degree in digital marketing.

After the class, students can join the admissions team as well as Professor Smith for a Q & A on the demo course, the MS Digital Marketing program, as well as the application process.