Step behind the curtain of the world's most impactful festivals to discover how the Event Design Collective methodology transforms "logistics" into intentional behavioral change. Guided by Ira Rosen, MA, CFEE, CED—an associate professor and globally recognized leader in event design and event risk assessment—you’ll see how high-stakes experiences are intentionally crafted to move people.

This session tracks the complete customer journey, dissecting how strategic entry and exit touchpoints act as psychological anchors to shift attendee mindsets and actions. By applying Experience Management (XM) analytics to real-world event flows, we’ll explore how to measure—and then engineer—the specific moments that lead to lasting transformation.

Join us to learn how to master the science of the experience and discover how STHM’s MS in Experience Management & Analytics prepares you to lead the next era of high-stakes event strategy.