Raising Social Capital: Corporate Advocacy and Impact in a Time of Social Change 

Part strategy, part pragmatism and full of expert advice, "Raising Social Capital" combines expert interviews from industry insiders with data-driven insights from cutting-edge research. Complete with a roadmap and set of management tools, this book serves as an essential guide for C-Suite executives, public relations professionals and corporate communicators navigating the perfect storm of political controversy, partisan media and global sustainability crisis facing today’s leaders.  

Annenberg Hall, Room 1H Mind Lab

About Heather LaMarre

Heather LaMarre, associate professor in the Department of Communication, is an internationally recognized scholar, author, and executive advisor whose work integrates research and practice to advance leadership, communication, and social impact. Her research and insights have been featured in leading academic journals, business publications and major media outlets worldwide. A thought leader known for making complex ideas accessible and actionable, she speaks globally on building social capital, ethical influence and purpose-driven leadership. LaMarre is host of the State of Society podcast, founder of the LaMarre Group and Heartbeat Media and a founding partner in the Counterpoint Collective for innovation, strategy and impact. 

About Gregg Feistman

Gregg Feistman, professor of practice in the Department of Advertising and Public Relations, has over 40 years of business experience, counseling executive management in all aspects of communications. Building on his professional industry experience, he has been teaching graduate courses on CSR and CSA for more than a decade and has spoken as a subject matter expert at numerous national business and trade conferences. He has been widely quoted in consumer, business and PR trade media.